POLITICAL ADVERTISING AS A FORM OF COMMUNICATION
نویسندگان
چکیده
منابع مشابه
Does Political Advertising Persuade?
Well over $1 billion was spent on televised political advertising in the U.S. in 2004. Given the ubiquity of the 30 second spot, one might presume that ads must affect viewers’ vote choices. Somewhat surprisingly, though, scholars have yet to make much progress in confirming this claim. In this paper, we leverage a comprehensive dataset that tracks political ads in the nation’s top media market...
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ژورنال
عنوان ژورنال: GISAP:Sociological, Political and Military Sciences
سال: 2015
ISSN: 2054-6459,2054-6440
DOI: 10.18007/gisap:spms.v0i6.972